What We Offer

Market Research

  • Industry Landscaping

  • Expert Insights

  • Benchmarking

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Financial Modeling

  • Data Analysis

  • Revenue Projection

  • Pricing Strategy

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Product Strategy

  • Go-to-Market Strategy

  • Brand Strategy

  • Competitive Analysis

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  • “In Hedia we worked together with UC Berkeley healthcare group. UC Berkeley healthcare group was strategic consultants with the aim to help us scope the route to the USA, the reimbursement strategy and the Go to market strategy. The finding the group presented was in quality higher that expected and seen before. And at the same time, the interest and understanding of a complex and innovative niche like digital health – was outstanding.”

    - Peter Lucas, CEO, Hedia

  • “HCG worked with us to develop a pricing strategy, and I’m amazed by the productivity of the team and the results they produced. With little guidance required from me, the team quickly grasped the complicated dynamics of the BPH treatment landscape. They leveraged their understanding to produce surprisingly high-quality insights that I wouldn’t expect to see from market outsiders. Their findings were clearly presented and actionable. HCG’s work helped my company to expand the scope of our market opportunities and prioritize the different stages of our global rollout plan.”

    - Nick Damiano, Co-Founder & CEO, Zenflow

Past Projects and Clients

To see samples of our work, please reach out to berkeleyhcg@gmail.com

2025


2024

2023

2022

2021 & Prior

CytiVivo logo with a teal-colored circular icon and black text.

Designed a data monetization strategy for a bioprocessing technologies company.

Close-up of the word 'thankful' written in large purple letters on a black background.

Led brand positioning and commercialization strategy for a novel diabetes product

GambitBio logo with a stylized flask and hexagon design above the company name.
The ART BIO logo featuring a stylized letter A with a gradient color scheme and the text 'ART BIO' beside it in purple.

Conducted market research and disease landscaping for a clinical-stage radiopharmaceutical biotech company.

FELIX BIOTECHNOLOGY logo with blue text and a yellow accent on the letter 'X'.

Developed an artificial intelligence strategy for a data science–driven life sciences company.

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The Cepheid logo featuring a stylized blue swoosh and the company name in black text.

Led go-to-market and revenue strategy for a saliva-based cancer diagnostics company.

Led market segmentation and competitive analysis for a biotechnology research and diagnostics company.

Vir Biotechnology logo with a stylized yellow and black abstract figure and gray text
A silhouette of a cat sitting and a silhouette of a dog sitting on a plain background.
Bold, blue text reading 'Arrow Dx' on a black background.
GENerX LIFE logo with stylized text and curved line.
Logo with stylized letters 'P' and 'D' in gradient yellow and orange, with the text 'PATCH'D' beneath.

Developed a go-to-market strategy for existing product in new rare disease segment.

Developed product strategy and positioning for a respiratory diagnostics company.

Delivered data training for an ophthalmic medical device company

MBC Biolabs logo with the tagline "Enabling awesome"
Logo for Advanced Health Academy with stylized orange 'AHA' letters and the full name written in blue.
Logo of a healthcare organization with purple and blue abstract geometric design and text that reads 'American Heart Association'.

Developed social media marketing strategy for a healthcare education and clinician engagement company.

Verifiable brand logo with a green checkmark icon and the word 'Verifiable' in black text.

Conducted market research and persona analysis for a real-time healthcare credential verification platform.

Logo with a stylized starburst symbol next to the word 'una' in lowercase letters.
CELLINE X Phenotypic Biomarkers for Personalized Treatment Decisions logo
Avidity Biosciences logo with a stylized green and blue geometric design and the company name in gray text.
Vivani logo with stylized circles and a swirl design above the text
The logo of Taglio featuring the brand name in lowercase letters with overlapping blue and gray circles on the left side.
Orchard Therapeutics logo with a stylized leaf and circle design
A Venn diagram with two intersecting circles, one labeled 'Incyte' and the other blank.

Conducted technical market landscaping for a gene therapy pharmaceutical company.

Developed a go-to-market strategy for a digital health company.

Led market sizing and competitive analysis for a biotechnology incubator.

Blue PayPal logo with the text 'PayPal' in bold font.
Logo of VMware, featuring two stylized blue squares, with the company name in black text to the right.

Conducted market research and partnership analysis for a global medical devices and diagnostics company.

Logo for Fist Assist, featuring stylized red and blue shapes forming a fist, with the text 'Fist Assist' underneath.
Bott NeuRO logo with tagline 'precision medicine for brain health' and a small Swiss flag icon in the top right corner.
Logo of Hope Therapeutics featuring stylized letters and the company name.
Close-up of a red and blue indicator on a digital display showing a downward trend.
Logo of a company called Pure Therapeutics with a stylized blue and black design.
Hedia logo featuring a stylized purple butterfly icon and the word 'hedia' in dark blue lowercase letters.
CranioView logo with stylized blue and green text

Logo of Health Connect with a blue location pin icon
Logo of Impla, a company specializing in implantable healthcare.
WoundReference logo with green and blue geometric design and text

Logo featuring a stylized blue hummingbird and the text 'IntraOp' in gray.
Stylized graphic of a pair of lungs made from vertical blue and purple bars above the word 'Resmonics'.
NVIDIA logo with a stylized eye symbol in green and black.
Eureka Therapeutics logo with a stylized blue and yellow eye shape.
Logo of the company Flow, featuring a stylized blue water droplet and the word flow in blue lowercase letters.

Logo with the text 'FRONTIER' and a power button symbol replacing the 'I', followed by the word 'MICROSCOPY' in light blue.
Illustration of a bomb with a yellow circle in the center containing the letters 'CM', and a dark blue outer casing with three sticks.